How to Be Successful on Any Social Media Platform

By Rachel Schmoyer

How to Be Successful on Any Social Media Platform

There are so many social media platforms each with their own unique features and audiences. Although each social media platform works differently, these four foundational approaches will give you success as a writer on any social media platform.

Engage with Readers

Social media platforms are not billboards for you to advertise your writing. Social media is a place to converse with and get to know your readers. Make sure you are responding to every comment made to every post. Readers will be encouraged to comment in the future knowing you will read and respond. Plus, when the social media platform recognizes there is a back and forth conversation happening on a post, they are more likely to show it to more people.

Ask questions in your posts so your readers will have something to answer in the comments. Polls can be a fun way to get responses, too.  Instagram has yes or no polls in the Stories feature. Twitter has multiple choice polls where you can set up the responses. Facebook has polls where you and your readers can both create the responses.

Sharing is Caring

Don’t be that dinner party guest who only talks about himself. Share posts from others who have posted something that may be of interest to your readers. Instagram stories, Facebook, and Twitter have easy ways to share other people’s content. Pinterest is designed for sharing content and organizing it by topic for your readers.

There are other ways to share then just pressing the “share” button. Create a video book review on a book by another author who writes in the same genre you do. Do a Facebook Live interview with another author. Point your readers to a podcast on a topic that is of interest to your readers. Not only will what you share be of interest to your readers, but you will boost another author or content creator as well. Writers, we are not in competition with one another. We are all in the same boat! Let’s build each other up. Be generous and share.

Have a Plan

Success does not happen by accident. You need a plan. First, pick a goal. You could try to gain a certain number of followers on a social media platform. If you have 500 followers, try for 800 or 1,000. You could have a content goal like sharing a devotion every day for a month. Concentrate on one goal at a time. Make the goal measurable so you have a definitive way to know if you have achieved the goal.

Create a posting plan. How many times a day will you post? What types of posts will you use? Try to do a variety. Quotes, questions, sharing others content, sharing your own content, a video, posting something funny or an observation from your everyday life, posts that update on the progress of your writing. What scheduler will you use for your posts? What hashtags will you use? Where will you keep your list of hashtags? When will you engage with the comments and questions?

Along the way, mark your progress towards your goal.

What’s New

Another way to be successful on social media is to keep up with what’s new. Although you may not be able to use all the new social media features and platforms (there are only so many hours in a day!), it’s important to know what is out there so you can think through whether something new will be right for you.

In March, I will be speaking at the Lancaster Christian Writer’s meeting on what’s new in social media for 2021. The meeting is virtual, so you can join in from anywhere! I will be giving away a free printable Social Media Goal Planner and Tracker to those who attend so you can have an easy way to pick a goal, create a plan, and keep track of your progress all in one place.

You can have success as a writer on social media! Engage with readers, share other’s content, create a plan and enjoy meeting and serving the readers you meet online.

Let’s get in touch

Rachel Schmoyer helps Christians find simple truth in hard parts of Scripture through her writing and speaking ministry Read the Hard Parts. Her first book, Take It to Heart: 30 Days through Revelation, a Devotional Workbook is releasing this August. While working as a blog writer and social media manager for a digital marketing agency, she discovered a love for social media and loves to share her enthusiasm with other writers. You can follow Rachel on Facebook, Instagram, Twitter, Pinterest, or YouTube. You can check out her writing at or

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